500+ 5-STAR REVIEWS ✨

CLEAN HAIR CARE FOR
EVERY CURL, WAVE & COIL.

🤩 EFFORTLESS DETANGLING💧 LOCKS IN MOISTURE 💕 LASTING FRIZZ CONTROL

99% PLANT-BASED
100% KID-SAFE
100% Hormone-Disruptor Free
made for the whole family
Hydrated Curls. Healthy-Looking Skin.

One Routine. Every Texture.

BEAUTY MATTERS AWARD FINALIST
BEAUTY MATTERS AWARD FINALIST
ECRM Spotlight Award
ECRM Spotlight Award
Instantly Remove Tangles & Knots
Instantly Remove Tangles & Knots
10x MORE Curl Hydration
10x MORE Curl Hydration
All Day Curl Definition
All Day Curl Definition

SHOP BY PROBLEM

HEALTHY SCALP, HYDRATED CURLS, EFFORTLESS STYLING, ZERO HORMONE DISRUPTORS

Select Problem:

GLO SETTER • After-Sun Cool Down Spray

COOL. HYDRATE. GLOW! Glo Setter is your after-sun reset in a lotion. Lightweight, refreshing, and powered by skin-loving...

$14

TANGLES SHMANGLES ® • Detangler & Curl Enhancer

A Hair Smoothie With Okra, Watermelon, Banana, and Marshmallow Extracts Unleash your Curls, Embrace Your True Self!  Superstar...

$12

CURL RAISER® • Revival Spray

Sweeter Hair Dreams Await with Marshmallow, Prickly Pear, and Açai. Refresh, Revitalize, Reignite! For an extra boost of...

$9.50

WHAT THE FRIZZ!® • Styling Gel Cream

Nature's Hair Kiss with Marshmallow, Rice Bran, and Jojoba Extract. Good Hair Vibes Only! WHAT THE FRIZZ!® Styling Gel...

$9

SCALP ENCHANTER • Pre Shampoo Scalp Treatment

Hair Magic with Pumpkin Power, Mango Love, Murumuru Marvel, and Charcoal Charm. Where Magic Meets Wellness! SCALP ENCHANTER®...

$16

THE BRUSHIMISTA • Wide Bristle Detangling Brush

Hollow Air Grid: The Magical Hair Styler of Tomorrow Meet Tangles Shmangles' Bestie: Brushimista, the Mane Tamer! The...

$20

SLIP HAPPENS!® • Replenishing Conditioner for Moisture-Hungry Hair

  Quench Curls. Radiate Joy. SLIP HAPPENS!® Replenishing Conditioner for Moisture-Hungry Hair is a creamy, hydrating, and scrumptious conditioner...

$24

OH MY WASH!® • Ultra Hydrating Shampoo

A Superfruit Lather with Starfruit, Guava, Pomegranate, Kiwi and Lychee.  Lather Loud. Live Proud.   OH MY WASH!® Ultra Hydrating...

$22

TANGLES SHMANGLES ® • Detangler & Curl Enhancer

A Hair Smoothie With Okra, Watermelon, Banana, and Marshmallow Extracts Unleash your Curls, Embrace Your True Self!  Superstar...

$12

Tangle Tamer Set

Tame even the toughest tangles with the Tangle Tamer Bundle. This bundle is perfect for parents looking for...

$40$48

Dazzling Diva Kit (Free Brush)

Let your little one shine with the Dazzling Diva Kit, the ultimate haircare collection for those who love...

$199$224

THE BRUSHIMISTA • Wide Bristle Detangling Brush

Hollow Air Grid: The Magical Hair Styler of Tomorrow Meet Tangles Shmangles' Bestie: Brushimista, the Mane Tamer! The...

$20

WHAT THE FRIZZ!® • Styling Gel Cream

Nature's Hair Kiss with Marshmallow, Rice Bran, and Jojoba Extract. Good Hair Vibes Only! WHAT THE FRIZZ!® Styling Gel...

$9

Frizz Be Gone Gift Set

Say goodbye to frizz and hello to smooth, manageable hair with the Frizz Be Gone! Bundle. This carefully...

$95$113

Ready, Set, School!

School mornings just got an upgrade with the Ready, Set, School! gift set. This all-star lineup—8oz Tangles Shmangles, What the...

$63$78

BOW-TIFUL Silk Bonnet

Stylin’ With a Smile In!  Step out in style with our Bow-Tiful Bonnet!! Designed for both fashion and...

$45

CURL RAISER® • Revival Spray

Sweeter Hair Dreams Await with Marshmallow, Prickly Pear, and Açai. Refresh, Revitalize, Reignite! For an extra boost of...

$9.50

Little Explorer Discovery Kit

Meet the Explorer Discovery Kit—a travel-friendly introduction to the Niles & Chaz® system. Packed with portable favorites, it's...

$45$50.50

THE BRUSHIMISTA • Wide Bristle Detangling Brush

Hollow Air Grid: The Magical Hair Styler of Tomorrow Meet Tangles Shmangles' Bestie: Brushimista, the Mane Tamer! The...

$20

Break-Free Bundle

Help curls stay strong, hydrated, and resilient with the Break-Free Bundle®. Designed to support healthier-looking hair from root...

$97$111.99

Curl Boss 5-Step Wash Day System: Limited Edition

A magical 5-step wash day system designed for curly, coily, wavy, and mixed-texture hair. Every step works together—cleansing...

$80$103

Hero Bundle

The Hero Bundle is your essential 3-step curl care routine for healthy, hydrated, and manageable curls. Featuring our...

$60$66

OH MY WASH!® • Ultra Hydrating Shampoo

A Superfruit Lather with Starfruit, Guava, Pomegranate, Kiwi and Lychee.  Lather Loud. Live Proud.   OH MY WASH!® Ultra Hydrating...

$22

SCALP ENCHANTER • Pre Shampoo Scalp Treatment

Hair Magic with Pumpkin Power, Mango Love, Murumuru Marvel, and Charcoal Charm. Where Magic Meets Wellness! SCALP ENCHANTER®...

$16

SLIP HAPPENS!® • Replenishing Conditioner for Moisture-Hungry Hair

  Quench Curls. Radiate Joy. SLIP HAPPENS!® Replenishing Conditioner for Moisture-Hungry Hair is a creamy, hydrating, and scrumptious conditioner...

$24

GLO SETTER • After-Sun Cool Down Spray

COOL. HYDRATE. GLOW! Glo Setter is your after-sun reset in a lotion. Lightweight, refreshing, and powered by skin-loving...

$14

Summer Glo Bundle

The Ultimate Beach Bag Duo. For the Curls AND the Skin.  Meet your new summer sidekick. The limited-edition...

$27$30
OKRA POWERED EXTRA SLIP
5X BETTER CURL DEFINITION
10X MORE HYDRATION
EFFORTLESS DETANGLING

IN THE NEWS

Created by a family who needed something better

WATCH THE DIFFERENCE

REAL CUSTOMER RESULTS

CURLY AFFIRMATIONS

“MY HAIR IS STRONG, HEALTHY, AND FULL OF LIFE.”

Curly Affirmations

“MY CURLS MAKE ME PROUD OF WHO I AM.”

Curly Affirmations

“MY CURLS ARE BEAUTIFUL AS THEY ARE”
FOR BOUNCY,<br>
HYDRATED CURLS<br>
TRY OUR WASH DAY SYSTEM

FOR BOUNCY,
HYDRATED CURLS
TRY OUR WASH DAY SYSTEM

5 SIMPLE STEPS

STEP 1
Oh My Wash
STEP 2
Slip Happens
STEP 3
Tangles Shmangles
STEP 4
Brushmista
STEP 5
Curl Raiser

PERFECT CURL STYLING

Healthier curly locks, reduced shedding, and deeper definition.
SHOP STYLING

Silk-LINED PROTECTION

Day, night, & everything in between for healthier, happier curls.
SHOP ACCESSORIES

96% of families who tried our

Boss Wash Day System would buy it again.

WATCH 4 STEPS TO puuurfect CURLS - SO EASY, KIDS CAN DO IT THEMSELVES!💛

Clean, plant-powered, and stress-free curl care - made for kids, loved by parents.

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Detangles in minutes
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Hydrates and nourishes curls
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Delivers long-lasting frizz control

Kid-approved. Parent-obsessed. Watch the magic in action!

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No More Morning Tangles!
A must-have! This bonnet keeps my child’s hair from knotting up while they sleep. It’s a lifesaver on wash days.
- Rachel
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Clean and functional
I tried this and the other sprays in my daughter's hair, which is normally very frizzy. It looks healthy and beautiful now! I love that has natural ingredients and smells nice.
- Sam
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The Must-Have Kit for Curly Kids!
This kit defines and holds curls, twists, and braids without stiffness or buildup.
- Jan
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Clean and functional
I tried this and the other sprays in my daughter's hair, which is normally very frizzy. It looks healthy and beautiful now! I love that has natural ingredients and smells nice.
- Sam

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