Our founders
We started our entrepreneurial journey as a family out of necessity and a desire to improve our children’s lives. We were constantly frustrated by the lack of clean and effective hair care products for mixed-texture hair, leading us to tirelessly search for solutions that always fell short. Our journey also coincided with a transitional time in our careers, but it was during this period that the idea for our business was born. We wanted to teach our girls resilience and the power of bouncing back even stronger when faced with challenges. And so, with mixed-texture hair as our inspiration, we embarked on this adventure together as a family.
Our passion for celebrating and representing children with mixed-texture hair led us on a journey to create clean, plant-based products that make a positive impact in their lives. Not only do we strive to provide representation in the beauty industry, but our commitment to sustainability and educating children about caring for our planet have also become key components of our mission. With our products, you can care for your child’s hair while also caring for the environment.